BJP, AAP Launch Deepfake Video Battle Amid Delhi Elections

Author:Ankita S. Hours
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The Delhi Assembly elections have become a showcase for technological innovation and ethical debates, as the Bharatiya Janata Party (BJP) and the Aam Aadmi Party (AAP) engage in a battle of deepfake videos. Leveraging AI-generated content, both parties have raised the stakes, using popular culture and historical figures to connect with voters and attack each other.

Deepfakes in Action: Panchayat and Ambedkar in the Spotlight

BJP initiated the latest deepfake duel with a manipulated scene from the popular web series Panchayat. In the video, characters Banrakas and Binod, voiced through AI-generated clones, accuse AAP of running fraudulent data collection campaigns under schemes like Mukhyamantri Mahila Samman Yojana. The video references a Dainik Jagran article questioning the legality of AAP’s registration campaigns and raises concerns about data privacy.

Meanwhile, AAP also uses a Panchayat-inspired spoof to counter and promote their election campaign.

Earlier this, AAP shared a dramatic AI-generated video featuring Dr. Babasaheb Ambedkar. The video portrays Ambedkar blessing AAP leader Arvind Kejriwal, who is heard praying for strength to fight those who insult Ambedkar’s legacy and the Constitution. This emotionally charged clip aims to position AAP as a guardian of constitutional values and a party committed to Ambedkar’s vision.

BJP vs AAP: Tech-Driven Satire or Ethical Dilemma?

Both parties have labeled their videos as spoofs, but critics argue that the lines between satire and misinformation are increasingly blurred. The BJP’s use of Panchayat scenes and AAP’s invocation of Ambedkar highlight the potential of AI to craft compelling narratives, yet they also raise ethical questions about exploiting cultural icons and historical figures for political gain.

The Ambedkar Controversy

The AAP’s Ambedkar video comes amid a heated debate over allegations of disrespect toward the architect of the Indian Constitution. While the BJP accuses AAP of manipulating public sentiment, AAP leaders argue that the video underscores their commitment to Ambedkar’s values. Kejriwal, in particular, has positioned himself as a defender of the Constitution and a fighter against forces undermining Ambedkar’s legacy.

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Voter Impact and Public Reaction

The deepfake videos have sparked widespread conversation online, with reactions ranging from humor to outrage. While tech-savvy younger voters may appreciate the creative use of AI, others have expressed concern about the potential misuse of such technology. Fans of Panchayat have also joined the debate, questioning whether the show’s creators and actors approved these adaptations.

AAP and BJP Choose New Style of Digital Campaigning

The use of deepfakes by BJP and AAP marks a significant evolution in political campaigning, blending satire, technology, and emotional appeal. While such tactics may offer short-term gains in voter engagement, they also challenge the ethical framework of electioneering, raising concerns about misinformation, consent, and the manipulation of public sentiment.

As Delhi voters prepare to make their choice, the deepfake battle reflects the high stakes of this election. While these videos may entertain and provoke, they also demand a broader conversation about the responsible use of AI in politics. Ultimately, the success of these campaigns will depend not on their digital sophistication but on their ability to resonate with the electorate and uphold democratic values in an era of rapid technological change.

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